the cotton project
farmed - spun - milled - sewn
2020 - 2021 - 2023 - 2024
four years ago, we embarked on a challenging but incredibly rewarding journey.
the idea itself was simple: we wanted to take our commitment to domestic manufacturing to the next level, beginning with our tried and true staple... a plain white t-shirt.
to accomplish that feat, we would work to oversee every step of production for a tee -- all the way from the planting of a cotton seed to when the tee is packaged and sent to its forever home.
after embarking on that journey with a lot to learn, going through years of both challenges and victories, we are excited to see this long labor of love come to fruition... and to do it all within a 400-mile radius from nashville.
read the full story here.
the cotton project pt. ii
we started with the second half of our uniform, a plain white t-shirt, but from day one, we knew we wanted to continue these efforts with our first love: blue jeans.
while using our regeneratively farmed cotton was the foundation of this next step, we knew we wanted to take it even further.
we wanted to use natural indigo.
read the full story here.
in our eyes, this is truly only scratching the surface of what we can do while making an effort to promote regenerative farming and shortened supply chains.
for us, these two jeans and the cotton project tees that preceded them are both a statement of commitment and a challenge to the apparel industry.
by seeing through the entire process from planting a seed to releasing a garment, we want to challenge the prevailing model of exporting American cotton overseas for production. in the process, we can reinvest our own efforts back into the communities close to home.
